The goal was to gain more impressions and increase engagement on the client’s existing Instagram and TikTok accounts.
02 — Creative process
I started with establishing a strategy, considering the client's current follower base and target audience. Then I created and scheduled all content based on that.
Give context to your video with just a few sentences next to it. Where did it appear? How was the performance?
2K
Traffic
+34%
Impressions
+18%
Engagement
03 — Results
The weekly impressions increased by 46%, while engagement rose by 23%, over a 6-month period.