Hi, I'm Riley
Over the past few years, I’ve had the chance to work on everything from digital campaigns and website projects to visual content, brand materials, and audience-facing promotions.
Working across different brands and environments has made me adaptable, detail-oriented, and comfortable jumping into fast-moving work.
I like roles where creativity and organization overlap. A lot of what I enjoy most is helping ideas take shape, making sure details are handled, and contributing to work that feels polished and well thought through.
I’m especially interested in work that is audience-facing, collaborative, and execution-driven, whether that shows up through marketing, content, events, or brand experience.
Experience
Lead planning and execution for audience-facing digital initiatives across 7+ channels, aligning messaging, creative, and stakeholder needs across multiple projects. Contributed to year-over-year growth in total impressions from 547,533 to 1,361,037, link clicks from 6,307 to 13,524, and overall audience size by 56.7%, while helping improve engagement rate from 1.5% to 2.1%.
Marketing Specialist
Moby Capital
July 2024 – February 2025
Supported brand and digital initiatives through website updates, email marketing, visual materials, and audience-facing collateral in a fast-paced environment with shifting priorities. Managed and helped build website content across multiple properties, contributed to redesign efforts that improved presentation and user experience, and supported CRM-driven outreach, lead follow-up, audience segmentation, and campaign reporting.
Marketing & Events Coordinator
Wonder World Cave & Adventure Park / The Groove
December 2023 – July 2024
Supported marketing and event initiatives for a family attraction and natural theme park, including digital promotion, event logistics, on-site support, and guest-facing programming. Contributed to a 152.3% increase in reach and generated $5,214 in sales through targeted email campaigns, accounting for 5.7% of total sales for The Groove.
Marketing Intern
Wonder World Cave & Adventure Park / The Groove
May 2023 - December 2023
During my internship, I created engaging social media content, resulting in a 93.4% increase in reach. I tested various email marketing strategies, improving open rates by 20%, and conducted market research to identify potential business opportunities. I also participated in brainstorming sessions, generating new campaign ideas.
Marketing Intern
Texas State University Hockey
January 2023 - August 2023
Supported promotional efforts tied to team events through graphics, social content, and outreach. Helped strengthen visibility and engagement around games and team programming, contributing to a 576% increase in reach, 551% increase in accounts engaged, and 272 new Instagram followers over a two-month period.
Education
Texas State University (B.S in Public Relations, Minor in Studies in Popular Culture) | Aug. 2020 - Aug. 2024 |
Big Walnut High School | Aug. 2016 - May 2020 |
Skills
Content Strategy | Campaign Execution |
Project Coordination | Website Development & Management |
Email Marketing | Stakeholder Communication |
Workflow Management | Event & Program Support |
Audience Engagement | Graphic Design |
Brand Development | Copywriting |
Platforms
X (formerly Twitter) | |
Bluesky | |
YouTube | |
Systems Proficiency
Asana | Sprout Social |
Mailchimp | Canva |
Adobe Creative Suite | WordPress |
Google Analytics | Salesforce (CRM Software) |
Microsoft Office | Microsoft Copilot |
Meta Business Suite | ClickUp |
