Riley McDermott

Digital content strategist & creative project coordinator

I find the story, shape the content and bring the people and details together to get it out into the world.

Austin, Texas · Social content · Research storytelling · Creative production

Stories, strategy & creative coordination

I manage 7+ digital channels in my current role at UT Research. Explore social storytelling, video, campaigns, design and creative production across my work below.

Case studies

UT Research

Current role · Social strategy, research storytelling and 7+ channels

SPAP Conference Support

Conference campaigns, video and creative coordination

Wonder World Cave & Adventure Park

Social campaigns, events and guest experiences

Moby Capital

Digital ads, website content and creative delivery

The Groove

Photography, promotional copy and restaurant campaigns

FlowCoSMTX

Brand identity and educational social design

Texas State University Hockey

Sports graphics, event promotion and fan engagement

Selected writing & research

Before the First Note

Independent entertainment concept · Artist profiles and production planning (PDF)

Minnesota Zoo fact sheet

Academic writing · Historical facts with dated sources (PDF)

SheShift media kit

2024 academic project · Fictional nonprofit press materials (PDF)

Kellogg’s background analysis

2023 academic research · Coauthored with Caitlin Collins (PDF)

Crisis communication

2024 academic simulation · Press release and social copy (PDF)