Give people a feel for the place
Marketing & Events Coordinator · December 2023 to July 2024
Marketing Intern · May 2023 to December 2023
I supported The Groove, a San Marcos restaurant, through original on-site photography, social content, email campaigns and promotions. The brief was to make the food and atmosphere tangible before someone walked through the door.
My role: photography, promotional copy and graphics, email content and coordination with restaurant operations.
Food close-ups make the menu inviting; wider and people-focused images communicate the experience. I used both across formats while balancing content deadlines with promotions and events.
Two audiences. Two invitations.
Student offer and seasonal restaurant promotion
The student creative calls out Texas State students immediately, makes the 10% offer the focal point, and explains how to redeem it. A clear date window gives the audience a reason to act.
The holiday piece shifts to a warmer invitation: “Join us on Saturday to celebrate the holidays with a complimentary glass of our signature sangria.” The eligibility detail stays in the copy while the drink photograph carries the mood.
My contribution: promotional content and graphics within the restaurant’s social and email marketing work.
Swipe through selected campaign creative from my time with The Groove. Offers shown are historical.
Email that invites a visit
Published campaign email · June 13, 2024
Subject: Join Us for Brunch at The Groove!
Opening: “Hello Groove Enthusiasts!”
Copy excerpt:
“We’re excited to invite you to The Groove for our daily brunch, where we serve up both breakfast and lunch from 9 AM to 3 PM.”
Call to action: “Visit Us Today!”
From the restaurant’s campaign archive during my coordinator role. Hours and offers are historical.
Make the invitation useful
The email pairs the brunch invitation with practical detail: service hours, drinks and an explanation of table service for returning guests. Short headings make several reasons to visit easy to scan.
Campaign results
Across targeted email campaigns, reported sales attribution totaled $5,214, or 5.7% of sales in the campaign report. This is a broader result from my 2023–2024 role, not a result attributed to the single email shown here.
The original reporting window and attribution settings are not available here.