An identity that works beyond the logo
Brand identity, event collateral & social concepts · FlowCoSMTX
I developed identity and promotional designs for FlowCoSMTX, spanning coworking branding, event invitations, business services and educational social content. The archive includes 2023 event materials.
My role: identity development, graphic design, content organization and supporting materials.
One visual system, several jobs
The identity board brings the logo family, turquoise palette, typography and references together. The Halloween invitation, Friendsgiving flyer and services sheet apply that system to an event, a community gathering and a service offer.
I changed the information hierarchy to suit the task: prominent event details for invitations, structured packages for the services sheet and consistent brand cues throughout.
A brand voice that teaches
Educational Instagram content concepts
These original FlowCo social designs turn business and marketing topics into content a new entrepreneur can scan, save, and use.
“Before you launch your business...” becomes a checklist. “Questions to ask before starting a business” becomes a numbered prompt. “6 ways to engage your audience” becomes a visual map.
The turquoise palette stays recognizable while the information changes shape. This shows how I carry a brand identity into a repeatable social-content system.
My contribution: social graphics, content organization, and brand application. Selected design concepts from my Canva archive.