Bringing the guest experience to life
Marketing & Events Coordinator · December 2023 to July 2024
Marketing Intern · May 2023 to December 2023
At Wonder World Cave & Adventure Park in San Marcos, I created promotional content and coordinated the people and logistics behind campaigns, programming and events.
My role: social content, graphics, audience-focused copy, event logistics and coordination across marketing, guest services, operations, vendors and partners.
Reported result: 152.3% growth in social reach during my coordinator role. Selected work includes event promotion, a family giveaway and a multi-attraction summer offer.
Give people a reason to make plans
Family giveaway and eclipse event promotion
For family audiences, the giveaway leads with a concrete reward: four tickets. Simple entry instructions make the next step easy to understand in a vertical Instagram Story.
The April 2024 eclipse promotion uses a different angle: a timely event with a distinctive setting on Wonder World’s observation tower. The copy connects the experience to practical details, including the date, group capacity, and eclipse glasses.
My contribution: promotional content and graphics, audience-focused messaging, and coordination with the park’s event and marketing work.
Swipe to compare the formats. These are historical campaign examples.
Beyond the post
The promotional promise had to connect to a real guest experience. I worked across departments to align campaign deadlines with programming, event preparation and on-site needs.
My responsibilities across Wonder World and The Groove included vendor communication, invoices, contracts, budgets, print orders, reservations, supplies and timelines.
Audience & approach
Turn an attraction into a reason to visit
The content needed to help prospective guests picture the experience: the cave, wildlife train, observation tower, and the details that make a family outing feel memorable.
The summer savings pass materials below bring three San Marcos experiences into one offer: tubing, a cave tour, and a glass-bottom boat tour. They balance visual interest with practical information, including what is included and where to get tickets.
Other examples use a specific reason to act, such as a ticket giveaway or a community awards vote. Across these formats, the creative challenge was to make the next step clear while keeping the park’s personality visible.
Execution & collaboration
The work behind the promotion
Creative development. I developed promotional content, graphics, and audience-facing materials for campaigns and programming, connecting the message to the attraction or event being promoted.
People and logistics. I worked with marketing, guest services, operations, vendors, and partners. Across Wonder World and The Groove, that included vendor communication, invoices, contracts, budgets, print orders, reservations, supplies, and timelines.
Delivery and adjustment. I balanced content deadlines with event preparation and on-site needs. The role called for staying organized while responding to changes and keeping others informed.
Outcome
Reach, response and delivery
Reported social reach grew 152.3% during my coordinator role and 93.4% during the preceding internship. These are historical role-level figures from my experience records; the original analytics windows and comparison baselines are not available here.
The work combines attraction imagery, offer-led design, giveaways and community promotion with practical event coordination.
Watch Wonder World video sample 1 →
Watch Wonder World video sample 2 →